What is the significance of the Olympic logo?



Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Its headquarters are located in Ingolstadt, Bavaria, Germany. Audi is among the best-selling luxury automobiles in the world.


The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.


The Audi logo became recently modified and was...

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Even though we’re still five years away from the 2020 Summer Olympics, the Internet is abuzz with opinions on Tokyo’s recently released official logo. Designed by Kenjiro Sana, the logo has been met with a whole spectrum of reactions, from adoration to disgust. No matter what you think of Sana’s design, you can learn something from it. We’ve put together three important lessons that Tokyo’s 2020 Olympics logo teaches us about logo design.


According to the official website, the Tokyo 2020 logos were “created to symbolize the power of [the] unity” that the Olympic experience provides. The site then lists the significance of each color and shapes used in the design. For example, the black middle column represents diversity, as black is the combination of all colors. The red circle symbolizes “the power of every beating heart” in an inclusive world. (A fair explanation, but it also certainly mirrors Japan’s flag.) As for the...

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By Laura Skorodenski

“Ilanaaq” is the name of the well-known logo of the 2010 Vancouver Winter Olympic Games. This logo, based on the Inuit inuksuk (also spelled inukshuk), consisted of a multi-coloured, five-piece design created by Elana Rivera MacGregor of the Rivera Design Group in Vancouver.

This was the winning design in the competition for the emblem for the 2010 Olympics that drew over 1,600 entries.

One might wonder why the design was based on the inuksuk, a symbol from the North, with cultural ties to a very small portion of Canada’s population. I am a fourth-generation Canadian of European descent, and while I proudly proclaim myself to be Canadian, I find that I have very shallow cultural roots. As a nation, Canada is lacking in cultural commonalities that encompass the broad and varied multicultural make-up of this country. While different regions of Canada and many cultural groups within Canada have traditions and customs of their own, there are...

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These days, controversy surrounding an Olympics logo is par for the course – who could forget the fracas surrounding London 2012’s day-glo glpyhs? The logo for Sochi 2014, designed by the Moscow branch of Swiss studio Interband, is no exception. A logo with no pictorial symbol? Olympic blasphemy!

The official Sochi Olympics logo has no pictorial symbol of its own apart from the standard Olympic rings

Indeed, there is no pictorial representation to be found here (unless you see the “sochi”/”2014” reflection as a reference to the Caucasus mountains meeting their reflection in the Black Sea – but that’s a stretch). This was a purposeful choice by the selection committee, which ruled out a more conventional logo proposal by Russian studio Transformer in favor of the Interbrand design.

This rejected proposal presents an icon in a more conventional manner

The significance of this move goes deeper than one might expect. Just as the Olympics is more about...

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2016 Rio Summer Olympics Emblem

The logo for the 2016 Summer Olympics to be held in Rio de Janeiro has been designed by a Brazilian company, Tatil Design. The logo defines four concepts - contagious energy, Olympic spirit, harmonious diversity and exuberant nature. The logo represents three figures who support the three colors of the Brazilian flag - Green, Yellow, and Blue. The shape of the three figures, which have been joined at the arms and can be seen in a triple embrace, is a reflection of the Sugarloaf Mountain.

2012 London Summer Games Logo

The logo of the game specifies the year 2012. The number "2" is on the top left corner, "0" on the top right, "1" on the bottom left corner and "2" on the bottom right. The word "London" is written on the top left corner in the figure shaped the numeral "2" and the Olympic rings are printed on the top right corner of the logo.

2008 Beijing Summer Games Logo

The 2008 Summer Olympics was...

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In 1970, NOAA was officially recognized and all of its components were united under a common name and mission. One year later, NOAA's first administrator, Dr. Robert White, gave NOAA employees the choice of three designs to be the official emblem for the new agency.

The chosen design was made the official NOAA emblem later that year and remains the official emblem of the agency to this day.

About the winning design, Dr. White remarked that: "A white, gull-like form links the atmosphere to the sea or Earth. The Earth and atmosphere and the interrelationships between the two are, of course, major concerns of NOAA. The line defining the top of the gull's wings also resemble the trough of a foaming ocean wave against the blue sky. A creature of sea, land, and air, the gull adds an ecological touch to the Earth-sky...

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The significance of a logo can never be exaggerated. A logo is a thing that gives your business its character. Marking experts dependably remind everyone of us that one of the main things prospects will see, other than your name, is your logo.

Every business needs a logo for acknowledgment and to build up a personality. Be that as it may, not each business hit the nail on the head. There are some basic errors we confer when outlining a logo.

These slip-ups do not simply shame, but rather misfortune also.

Lets observe six logo design botches conferred by professionals and business people that make logos fall flat:

1. Having Excessively Basic or Too Much Complex Design

Image Source:www.ezmarketing.com

Straightforward logos should be simple and memorable, yet times are changing as are logo requirement.

Today’s logos are more attractive, unique and conceptual. A burger joint does not really require a burger in its logo to...

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Have you heard? Cannabis is big business. And where’s there’s money, there’s branding. Designers are already elevating the weed design game with sophisticated gear and high-design packaging. For its May issue, Surface magazine gave a dozen top design studios a similar RFP: Create a fake aspirational marijuana brand that represents the future of weed-centric design culture. “Essentially, the future Starbucks of weed,” says Spencer Bailey, Surface’s editor-in-chief. Here’s what five of them came up with.

Skunk, by Original Champions of Design

New York City studio Original Champions of Design envisioned Skunk, a line of weed products that use scent and vibrant packaging to attract new customers. Each of the boxes contains a different strain that can cater to a specific mood—everything from “Sunday Paper” to”Easy-Bake” to “Colombian Roast.”

“Skunk’s identity is developed specifically to aid with choosing the strain that’s right for you,” the designers say. “The...

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The Olympic symbols are icons, flags and symbols used by the International Olympic Committee to elevate the Olympic Games. Some—such as the flame, fanfare, and theme—are more commonly used during Olympic competition, but others, such as the flags, can be seen throughout the year.

The Olympic motto is the hendiatris Citius, Altius, Fortius, which is Latin for "Faster, Higher, Stronger".[1] It was proposed by Pierre de Coubertin upon the creation of the International Olympic Committee in 1894.

Coubertin borrowed it from his friend Henri Didon, a Dominican priest who was an athletics enthusiast.[2]

Coubertin said "These three words represent a programme of moral beauty. The aesthetics of sport are intangible."[2] The motto was introduced in 1924 at the Olympic Games in Paris.[3] A more informal but well-known motto, also introduced by Coubertin, is "The most important thing is not to win but to take part!" Coubertin got this motto from a sermon by the Bishop of...

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In 1894, Pierre de...

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Non-free media information and use rationale – non-free logo true for 2008 Summer Olympics Description

This is a logo owned by International Olympic Committee for 2008 Summer Olympics.




2008 Summer Olympics

Portion used

The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image.

Low resolution?

This is an SVG vector image of a registered trademark or a copyright-protected logo, seal or computer icon. This image should not be rendered any larger than is required for the purposes of identification and/or critical commentary. The default rendering of this image is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution.

Purpose of use

The image is placed in the infobox at the top of the article discussing...

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After more than 100 years development, Olympic has become a ceremony for the entire human being in the name of peace, friendship and joy, and Olympic logo is an indispensable part of this great event. Each Olympic logo is a work of art that demonstrates the best designing ideas and skills of the time. For logo designers, what can you learn from those excellent designing works?

Today, I list 6 Olympic logos from different analyzing perspectives which help us developing inspiration to our own work.

Munich (1972)

(Application of Modernism)

1972 Munich Olympics is a disputing one that left us gray memory. Many people don’t want to recall that sad period of time. Well, let’s just forget about all the political aspect, and only focus on the design. Munich Olympic logo is an outstanding work of modernism in mid 20th century. It is simple in color and style, but profound in meanings. The alternate of black and white creates a strong visual...

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Olympic Emblem

5 Rings Represent 5 Continents
Africa, America (North & South),
Asia, Australia , Europe

The flag features the emblem of the Olympic Games — five interlocking rings (blue, yellow, black, green, and red respectively) on a white field. This was originally designed in 1913 by Baron Pierre de Coubertin, the founder of the modern Olympic Games, but gained widespread popularity due to its promotion by Nazi Germany [1]. Upon its initial introduction, de Coubertin stated the following in the August, 1913 edition of Revue Olympique:

The emblem chosen to illustrate and represent the world Congress of 1914 ...: five intertwined rings in different colours - blue, yellow, black, green, red - are placed on the white field of the paper. These five rings represent the five parts of the world which now are won over to Olympism and willing to accept healthy competition.
In his article published in the "Olympic Revue" the official magazine of the...

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The running of the torch is one of the most memorable moments from every edition of the Olympics. Why do we do it, and what’s its significance?

The Olympic torch wasn’t at the first Olympics, but it has come to be the biggest symbols of the games outside of the five ringed logo. The flame is run from Greece, where the games originate, to the host country by a series of runners who are most often former athletes or powerful figures from the host country.

So, why do we do this? Why do we watch a bunch of famous people carry a torch across countries?

In ancient Greece, the games were played in Olympia, where the temple of Hestia was placed. Fire was evidence of the divine for the ancient Greeks. It was thought to have been stolen from the gods by Prometheus, and in celebration, all the temples of the gods were lit for the ancient games.

The torch relay was originally designed for the 1936 Berlin Olympics, which means it was devised by the Nazis. Though...

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I have inspected every single logo for every single Olympic Games and in my modest opinion I believe Rio’s is the best. The only one that gets close in such a simple way is Sydney’s, with Barcelona’s being beautifully simple but not as deep in meaning.

Here are the meanings of Rio’s logo so far …

1- Three letters forming the word RiO
2- Three dancers in confraternity (friendship, union)
3- Sugar Loaf profile (city’s landmark)
4- Morro Dois...

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